Number 3, December 2010
Plug-in Electric Vehicle Plan for California Authored by ITS-Davis Experts
Plan released today at Los Angeles News Conference
December 13, 2010 – The Plug-in Hybrid & Electric Vehicle (PH&EV) Research Center at ITS-Davis announces today’s release of TAKING CHARGE: Establishing California Leadership in the Plug-in Electric Vehicle Marketplace. The PH&EV Research Center led the writing and research team under a grant from the California Energy Commission.
TAKING CHARGE is the project of the California Plug-in Electric Vehicle Collaborative, a multi-stakeholder public-private effort composed of representatives from automakers, electric utilities, electric vehicle charging infrastructure providers, state and local governments, and health and environmental organizations. The Collaborative — which oversaw the recommendations of the report — formed last summer in recognition of the state’s need to prepare for the new plug-in electric vehicles (PEVs) that are entering the market this month.
The plan was unveiled at a news conference at Universal Studios Hollywood, where an electric car that featured prominently in the movie “Back to the Future” was first introduced 25 years ago.
TAKING CHARGE aspires to facilitate PEV market growth so that, by the end of the decade, hundreds of thousands of PEVs are sold annually in California and the market contributes significantly to California’s ongoing economic, energy, and environmental policy objectives. Its strategic focus intends to solidify California’s position as a technological, manufacturing, economic, and policy leader that benefits from — and shapes — the global PEV market for decades to come.
The plan’s 10 broad recommendations are as follows:
1. Increase consumer awareness and demand for PEVs through public outreach
2. Reduce PEV costs
3. Simplify and prioritize home charging installations
4. Optimize placement of non-residential charging infrastructure
5. Ensure reliability and safety of California’s electricity grid
6. Maximize job creation and economic benefit in California
7. Reinforce California policy leadership to guide PEV markets
8. Encourage and coordinate local and regional government efforts
9. Support fleet purchases of PEVs
10. Research and demonstrate opportunities for PEVs to support California’s
ITS-Davis PH&EV Research Center director Tom Turrentine led the writing team, which included recent ITS-Davis Ph.D. graduate Ryan McCarthy, chief writer; Kevin Nesbitt, PEV program advisor; California Air Resources Board staffers Josh Boone, plan development, and Joshua Cunningham, technical analyst (and also an ITS-Davis grad). PH&EV Research Center program staff Tobias Barr and Kate Shasky also helped on the project.
Download the full report
Learn more about the PEV Collaborative